Our recruitment team and I have designed a strict and selective recruitment process to match the high expectations of our Western clients. 

I personally take all hiring decisions in India. Communication and service quality are important factors when hiring.

Our clients’ representatives are often IT specialists, architects, or senior project leaders, so we recruit to match a high level of expectation when it comes to code quality as well.

You can learn more about what we do to ensure overall quality here.

My first visit to India was in 2004 and at the same time I set up an office in Kochi. Kochi (Cochin) is the financial capital of the Indian state of Kerala.

I chose Kerala because the state is known to be perhaps India’s most developed and most educated state. The cost level is low and there is good access to skilled labour.

Kochi has long been an important port city and marketplace. It was in Kerala that Vasco da Gama first landed when he, as the first European, found the sea route to India.

In 2004 I owned two web-based businesses that I had founded back in Sweden. One was a web hosting business that had grown to 200+ clients spread across 10 dedicated servers.

The other was a gaming website with over 5000 daily visitors. I developed the software and websites required for my two businesses myself using the PHP programming language.

I developed the dynamic gaming website from scratch, as well as the CRM and sign up process for the web hosting business.

Today PHP development service is still the core business of LiteBreeze, but we use it through modern frameworks like Laravel.

I was 19 when visiting Kochi and India for the first time back in 2004. After my first nine-month stint in India, I went back to Sweden in 2005 to get a business education but maintained frequent visits to India.

In 2007 I returned to India to give my full-time attention to LiteBreeze.

Over the years I’ve filled various roles in the business. Early on I often took the role of PHP developer. As the company grew I moved on to project management. 

Today I’m no longer involved in day-to-day project management though and all project communication goes through our talented Indian project leaders.

These days my time is invested in high-level quality assurance, retention of top talent, selective recruitment, coaching, marketing and building smart internal business processes and systems.